Snapchat x Bloomingdale’s AR campaign

SLAY-SLEIGH Viral Snapchat Lens

• 109 million views in 24 hours

• 14 million users interacted with the lens in-camera 47 million times.

• 3.6 million users used the lens, totaling 5.5 million SLAY selfies.

• The selfies reached 32 million users, who viewed them a grand total of 108,978,595 times.