IAMS

Concept and Copywriting for IAMS Microsite

Mars turned to The Foundry for help driving awareness of IAMS Cat Food and promoting their educational Check Your C.A.T.S. campaign.
The custom digital tentpole housed an interactive quiz, a flipcard article, two infographics, and two long-form articles. The program drove awareness of IAMS cat food and aligned with the cat education goals of their Check Your CATS campaign. Click below to view each piece of content and see the interactive microsite here.